Saturday, December 28, 2019

The Grande General Store, Est.1948 Essay - 1274 Words

The Grande General Store, EST. 1948 The purpose of this paper is to discuss Case #6 in the student text regarding The Grand General Store. The Grande General Store is a family owned business that has been in the family for several generations. The current owner-operators have grown children; however, the children are not interested in following in the family footsteps. Rocky and Anita Grande are getting up in age and are getting tired of running the store. With no one in line to run the store, they have decided to sell the business. The Grande General store is located on the outer edges of Denver, Colorado. The store is well know and well respected amongst the local community. The current employees are also dedicated to the store and†¦show more content†¦The Grande’s have done a good job of up keeping the buildings and equipment. They have an upgraded fleet of delivery trucks and forklifts. The store has a flavor of the original 1948 building exterior; however, the inside is modern with a mix of the original fixtures. The income statement provided represents the financials for a five year reporting period - 1998 to 2002. Income (Profit and Loss) Statement Summary: 1998 – 2002 (in 000s) 1998 1999 2000 2001 2002 Sales $1,100 $1,215 $1,500 $1,800 $2,200 Net Income $35 $66 $118 $181 $287 Net Cash Flow for Operations: 1998 – 2002 (in 000s) Net Cash Flow $69 $84 $110 $187 $236 Balance Sheet Summary: January 1, 1998 – 2002 (in 000s) 1998 1999 2000 2001 2002 Cash $12 $19 $22 $23 $21 Owners Equity $686 $683 $647 $623 $613 The total current Assessed value is $850,000. During this time, Denver is on a growing trend and projected to continue. In the local area, new housing, new neighborhoods, new malls, and even schools are under way or in the planning stages. The Grande property is large and there are plenty of expansion options. The Grande’s have not come up with an asking price, but the local banks have offered to provide a 15-year note for a max of $624,000. Question 1 Before deciding to purchase a business, in this case one must weigh the pros and cons of purchasing an existing business. If I were interested in hardware and construction, this would definitely be anShow MoreRelatedMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagesalthough many of the passages in it have been published. In attempting to improve the phrasing of the original articles, in adding notes wherever necessary to account for more recent developments, and, finally, in striving, in Chapter 5, to give a general and current description of the main problems at issue, my goal has been, in the still new and developing field of film semiotics, to present the reader with a work as coherent and up-to-date as its nature permits. I wish to express my thanks to theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesfact that the most recent phase of the human experience is usually covered only at the end of a multiterm sequence of world history units has meant that it often ends up becoming a rushed add-on of rather random, abbreviated capsule summaries and general overviews. In view of the fact that no phase of history can begin to match the twentieth century in terms of the extent to which it has shaped the contemporary world, this marginalization is particularly pernicious and has been at times literally

Friday, December 20, 2019

Risk Management And Risk Assessment Of Design Bid Build...

Information Resources: The resources of the information in this study is collected from the field of the study (the Construction of Bor Hospital) in addition to the scientific references and related previous studies. Time and Area Limitations: This research is aiming to identify risk management in the current time, so there is clear time limitation. Concerning the area limitation, this study is done to identify risk management and risk analysis in construction projects in the Republic of South Sudan. Because of special circumstances in South Sudan, this study is valid just in South Sudan and not other countries. Previous Studies:- 1- RISK ASSESSMENT OF DESIGN-BID-BUILD AND DESIGN-BUILD BUILDING PROJECTS Tsung-Chieh Tsai Min-Lan Yang (National Yunlin University of Science and Technology) (Received November 30, 2007; Revised July 30, 2009) This study is doing risk assessment from the perspective of clients, comparing project delivery systems mentioned above to see, firstly, what risk factors are, and, secondly, to analyze the ranking of risk factors and amount of risk with temporal sequencing change over die rent project stages (e.g. proposal surveying, scheme designing, procurement contracting, and construction receiving). Thus, identify risk factors using literature reviews and conduct survey with clients; utilize the fuzzy numbers with integral value to simulate the changes of ranking of risk factors and the amount of risk with temporal sequencing, given deferent ofShow MoreRelatedAn Appropriate Project Delivery System1050 Words   |  5 PagesAn appropriate project delivery method can enhance the probability of meeting project goals and objectives, significantly increasing its efficiency (Touran, et al. 2011) (Luu, Ng and Chen 2005) (Rwelamila and Meyer 1999). Gordon (Gordon 1994) states that the selection of mor e efficient contracting methods could reduce project cost by an average of 5%. In a survey by The Charted Institute of Building (CIOB), a whooping majority of 87% believe that proper selection of project delivery system is synonymousRead MoreLegal And Practical Advice On Procuring Of The Organisation New Build Programme1724 Words   |  7 Pages Introduction The aim and objectives of this report is to provide the client with legal and practical advice into the procuring of the organisation new build programme. The report will be divided into four sections. The report will begin by critically evaluating the different types of procurement method and routes available to the client, examining the key terms of contracts and concluding with the with the best option for the client going forward. The first section of the report will identify andRead MoreProject Management : Development Appraisal And Economics3568 Words   |  15 PagesBSC (HONS.) IN CONSTRUCTION PROJECT MANAGEMENT Construction Procurement Advisement SMRC Corporation, New Research Facility, Sligo Ireland G2 Consultants G.J. GERARD S00135023 12/1/2014 Module: Development Appraisal and Economics Lecturer: Leigh McLoughlin The purpose of this report is to summarize and analyze the various construction procurement methods used in the construction industry. This report was commissioned by SMRC medical research corporation. This report willRead MoreStatement Of Interest Essay1017 Words   |  5 Pagesexperienced in environmental safeguard and project management. Professional Experience: At present I am working as the Project Management Specialist (Environmental) in Economic Growth Office of USAID/Bangladesh. I am serving as the AOR (Project Manager in USAID Language) for the ‘Gobeshona’ Young Researcher Program and providing advisory oversight. Also acting as the Alt. AOR for the Bengal Tiger Conservation Activity Ministry of Environment and Forest’s Capacity Building Activity; providing technical andRead MorePractices in Project Management: The St. Dismas Medical Center4115 Words   |  17 Pagesï » ¿ Practices in Project Management MSPM 6102 April 25, 2014 Abstract The St. Dismas Medical Center (SDMC) Assisted Living Facility (ALF) Project was authorized to create a new service line to counteract a decline of inpatient activity. The project objectives are to build 100 light- and heavy-assist units in a standalone residential facility with a sheltered connection to SDMC by late-July 2001 and within an $11 million budget. The particular deliverables, constraints, assumptionsRead MoreConstruction Economics And Procurement : Assignment Essay2261 Words   |  10 PagesEconomics and Procurement - Assignment 1 We are dealing with an adapting building industry with increasingly new technologies and ways of working. And with these introductions challenging the national framework for the construction industry as well as the research which underpins it, Ever new challenges and opportunities are shaping the form and content of our buildings The British Research Establishment (bre) stated that now buildings will need to reflect and respond to: ââ€"  new materials technologies,Read MoreBuilding Construction11374 Words   |  46 Pages(4) Building construction is a complex, significant, and rewarding process. It begins with an idea and culminates in a structure that may serve its occupants for several decades, even centuries. Like the manufacturing of products, building construction requires an ordered and planned assembly of materials. It is, however, far more complicated than product manufacturing. Buildings are assembled outdoors on all types of sites and are subject to all kinds of weather. Additionally, even a modest-sizedRead MoreBack Yard Deck Project Essay8393 Words   |  34 PagesA Project Plan for Building a Custom Backyard Deck Duane Skidmore Iana Arsova Mara Southard Parrish Major Embry-Riddle Aeronautical University Course: PGMT 501, Fundamentals of Project Management Term: January 9 – March 11, 2012 Table of Contents Scope†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Project Charter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Work Breakdown Structure (WBS)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...14 Schedule†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.16 Cost Estimate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay on Case Analysis Denver International Airport4149 Words   |  17 Pagesthrough case study over the inadequacy of project and risk management structure associated with the Boeing Airport Equipment (BAE) automation design technology for a new baggage transport system at the Denver International Airport (DIA). Research background conducted by Kerzner (2011) under Case 23 revealed a documented tenyear history of this complex project with inherent risks. In another case study conducted by Montealegre, Keil, and Robinson (2000), a risk practice methodology was presented throughRead MoreIt Project Management vs Construction Project Management3054 Words   |  13 Pagesconstruction projects and I.T Projects INTRODUCTION Over the past few years, project managers and Project management has shown tremendous growth. Project management has evolved over the past several years from an activity in an organization to a discipline in its own right. Many professional bodies exist today to represent project management as a discipline, Some of which include, PMI, Prince2 Foundation, PM Bok. According to A Guide to the Project Management

Wednesday, December 11, 2019

Education For Health Professional Practice †MyAssignmenthelp.com

Question: Discuss about the Education For Health Professional Practice. Answer: Learning theories act as a guide for the clinical training for nurses, clinical staffs and doctors. The teachers by acquiring the knowledge can effectively teach an individual or a patient depending on the situation. There are several theories associated with learning theories are social cognitive learning theory, behavioral theory, constructive theory, social learning theory. Understanding learning theory is a major part of the educational psychology, which helps the teachers to provide the best possible learning environment. Theories of learning provide the necessary structure and framework of teaching which is based on certain principles. The educational psychologists examined the various findings from experiments and inferred that learning theories are not only applicable to education but also when the different types of learning theories are paired together can yield better learning experiences (Aliakbari et al., 2015). The Type 1 diabetes is a condition where the body's own immune system destroys the beta cells of the pancreas. Thus, the insulin production gets inhibited. Similar to the type 1 diabetes, the immune system does not damage the beta cells of the pancreas, instead, the insulin production gets hampered due to disease and injury to the pancreas (Atkinson, Eisenbarth Michels, 2014). The client here is a 45-year aged male, named Alex Chan. He is a master in science, professionally a professor in a science college earning 5000 Singapore dollars. He is a quite influential person in the community where he lives. Recently, Mr. Chen has been diagnosed with Type 1 diabetes, for which he was provided with health education. Mr. Chan is an affluent person was able to afford the costs of nursing service, hence Mr. Chans home was selected as a teaching environment where an experienced nurse will provide him with the necessary diabetic education. According to Estes (2014), cognitive theory of learning focusses on the thinking, organizing, understanding, and consciousness of an individual. This type of learning is not dependent on the observation only, while it focusses more on the understanding and responding capability of an individual. Fundamentalists say that the individual learner must be trained to question and find solutions. Hence, by acquiring information and exploration, an individual will be able to acquire knowledge. The learning procedure must include reviewing the past mistake so that an individual will be able to learn from it. Perspectives of cognition were taken from Gestalt theories of learning. It emphasized on an individuals capability of organizing and transforming the knowledge an individual received from general patterns. Gestalt believed that the knowledge gained as a whole is much more beneficial that gained in smaller quantities (Koffka, 2013). The cognitive theory includes four laws of understanding: continuity, similarity, vicinity, relevance. The cognitive theory also explains the mental behavior which is influenced by the extrinsic and intrinsic factors, thus enhancing the learning of an individual. According to Stevens (2013), cognitive theories depend on the individual capacity of learning. A persons rational mind complements the amount of data that it accumulates and processes. Often knowledge gathered from the surroundings by observation leaves a deep impression on the minds of the learner. This learning and the knowledge helps the person to tackle situations and that may arise in future. Cognitive theory lays emphasis on an individual learning and understanding. While Mr. Chan is professionally a science professor, this learning theory is appropriate for him as he possesses a sound and rational mind. Type 1 diabetes affects the nerves and the blood vessels and therefore is able to damage any body part. Although some organs are generally more affected by diabetes like heart, eyes, kidneys. There are certain complications that arise after the incidence of diabetes. Which include controlling the cholesterol and blood pressure. All these complications can be avoided by guiding Mr. Chan to avoid smoking and drinking alcohol, having a healthy diet, including a regular physical activity regime. These steps will help Mr. Chan to understand the severity of diabetes. Mr. Chans understanding and perception will guide him to follow the restrictions on the diet and smoking and drinking. Similar to the complications there are other associated issues like the increased chances of s troke. The incidence of stroke is dependent on high blood pressure and cholesterol; thus Mr. Chan's cognitive abilities will help him to monitor his health complications arising due to the unhealthy diet. Therefore, it is essential that Mr. Chan is given the right education that will help him to recover from diabetes. Considering a different male patient (client) named Adrian Wang who is unemployed, aged around 55 and lacking proper education, a different learning theory called the social cognitive theory is applicable. The social cognitive theory works by enhancing the learning ability of an individual by engaging him to acquire knowledge by observing other patients suffering from a similar type of diseases. Often observing a patient following certain guidelines and benefitting from it makes other patients realize that recovery is possible (Nutbeam, Harris Wise, 2010). Therefore, the conscious brain gains knowledge from its surroundings (extrinsic) factors, personal (intrinsic) factors and behavioral factors. These three factors are interrelated with each other, which causes the occurrence of learning (Bandura, 2009). Therefore, to conclude from the above revelation, cognitive theory of learning stems from an individual's way of perceiving ideas, gathering information, processing, and organization. Cognitive learning is applicable to any field or discipline. Mr. Chan and Mr. Wang here depict a contrasting picture. Mr. Chang gaining knowledge from his own understanding and knowledge while Mr. Wang gains knowledge from others behavior and action. References Aliakbari, F., Parvin, N., Heidari, M., Haghani, F. (2015). Learning theories application in nursing education.Journal of education and health promotion,4. Atkinson, M. A., Eisenbarth, G. S., Michels, A. W. (2014). Type 1 diabetes.The Lancet,383(9911), 69-82. Bandura, A. (2009). The social cognitive theory goes global. Estes, W. K. (Ed.). (2014).Handbook of Learning and Cognitive Processes (Volume 4): Attention and Memory. Psychology Press. Koffka, K. (2013).Principles of Gestalt psychology(Vol. 44). Routledge. Nutbeam, D., Harris, E., Wise, W. (2010).Theory in a nutshell: a practical guide to health promotion theories. McGraw-Hill. Stevens, A. L. (2013). A cognitive theory of inquiry teaching.Instructional design theories and models: An overview of their current status, 247. Van Merrinboer, J. J., Sweller, J. (2010). Cognitive load theory in health professional education: design principles and strategies.Medical education,44(1), 85-93.

Wednesday, December 4, 2019

Analyze Macro Environment of Australian

Question: Discuss about the Analyze Macro Environment of Australian. Answer: Introduction Marketing environment refers to the forces, which impact the ability of an industry towards building and maintaining its success (Broberg, Umans and Gerlofstig 2013). This study will be based on the scenario, where a large company wishes to invest in the retail book industry of Australia. In this context, the study will analyze the macro environment of the industry through PESTLE and Porters Five Force Analysis. Apart from that, the study will also analyze the segmenting variables of the industry. The purpose of the study is to explore the opportunity and threats of the industry, which will ultimately impact the new company. The study will also suggest some segmenting variables for the new company. Macro Environment PESTLE Analysis PESTLE Analysis of Australian Retail Book Industry Political Free trade agreement imposed by Australian Government assists smooth business operation of Australian retail book industry As per Australian copyright act, Australian booksellers are obligated to purchase bulk orders from Australian rights holder. They are restricted to purchase orders from overseas suppliers (Booksandpublishing.com.au 2017). It is ultimately pushing up the price of local book sold in retail shops and increasing the overall revenues of the industry. Reduced tax rate on retail book industry has ultimately increased its profit potential. Economic Strong economic condition of Australia has enhanced the business potential of book retailers Fluctuation in inflation rate sometimes hamper book retailing industry. Currency fluctuation rate also impact on the profit level of the industry Social Increasing social activity among the people towards sharing interest through book reading has increases the sales potential in the industry Increasing purchasing power of the consumer has enhanced the sales potential of this industry (Parsons and Descatoires 2016) Increasing numbers of retirees in this country has increased the demand for books Technological Advanced technology helps the industry to keep constant relation with the customers Technological advancement can help in building strong relationship with the book suppliers (Efendioglu 2015) Legal The industry comply with all the legal standards of consumer law The industry also comply with all the Australian labor law Environmental Book retail industry of Australia is highly concerned about protecting the environment It uses environment friendly packaging technique for all its products Table 1: PESTLE Analysis of Retail Book Industry in Australia (Source: Gump 2014) Porters Five Force Analysis: Threats of New Entrants The retail book industry of Australia faces low barriers from the localized small entrants. However, it faces significant barriers from the international entrants. Their established competition has created negative growth of the industry (Wehner et al. 2017). Moreover, the percentage of trade book sales was quite low in Australian till 2015 (Referred to Appendix 1). However, the industry has used price cutting strategy for beating the treats of new entrants and started to regain the sales volume. Threats of Substitutes Retail book industry of Australia faces high level of threats from the media and entertainment industry. Recently, consumers spend more time on watching TV and chatting in social media. It has reduced the demand of books, which is ultimately impacting the retail book industry (Pons et al. 2016). The total value of boo sales has been demonstrated in Appendix 2. Competitive Rivalry The retail book industry of Australian faces tough competition from the online retailers like Amazon and The Book Depository. It forced the industry to set cheaper prices for all of their books, which has increased its market share. However, the sales of the industry have been declined by 2.2% by the year 2016 (Ibisworld.com.au 2017). On the other hand, the recent revenue of the industry demonstrated an amount of 4 billion, which is a moderate amount (Ibisworld.com.au 2017). The sales channels of the Australian book have been demonstrated in Appendix 3. In the local market, the industry faces tough competition from Booktopia and Dymocks. Bargaining Power of Buyers Retail book industry faces high bargaining power of buyers. Moreover, the online bookselling companies are more likely to offer discounts on the books, which they sell to the customers through online channels (Barnard 2016). Hence, customers have more power to switch in those online booksellers. It can ultimately reduce the sales potential of the industry. Bargaining Power of Suppliers The copyright act of Australian Government has restricted the bookselling companies to buy bulk amount of book only from local book publishers. They are not allowed to get supply of the book from any foreign suppliers. It has ultimately increased the bargaining power of suppliers over the retail bookselling industry (Gray 2013). However, share of trade and educational books have increased the overall market share of the industry (Referred to Appendix 4). Figure 1: Porters Five Force Analysis of Australian Retail Book Industry (Source: Stephens and McGowan 2015) Segmenting Variables in Industry Segmenting Variables in Australian Retail Book Industry Segmentation Demographic Age: 6 year to Above: Almost all age groups having reading habits are targeted by this industry. Gender: Both Male and Female: Readings are not restricted to any gender in todays market. Hence, both male and female customers are selected. Marital Status: Both Single and Married: Single customers will be segmented to offer action and adventure books, science fiction, horror and mystery books. On the other hand, married customers are segmented to offer romance, diaries, religious and history books. Education: Mostly educated person: Books are valued to only educated customers. Students are offered by the book within their syllabus and others by different types of books. Occupation: Can be any type and even the retired persons: All types of professional are segmented by the industry. Income: Moderate income level: Books are kind of luxury goods. Hence, the customers having moderate income are selected. Attitude: Positive attitude towards life: Customers having fantasy and positive attitude towards life are selected by the industry. Psychographic Customers having strong personality Customers having hobbies of book reading Demographic Customers seeking high level of benefits are segmented by the industry Target All age group Educated Persons Occupation: Business persons, school students, college students, job holders and even unemployed Customers having moderate income Customers having positive attitude over life Positioning Wide collection of books in the bookstores Various types of books including education, trade, entertainment and others Moderate price range attracts the readers Convenient stores of the book stores Table 2: Segmenting Variables of Australian Book Retail (Source:) Conclusion While concluding the study, it can be said that Australian book retail industry gets huge support from the government. On the other hand, the increasing reading habits of the customers have also enhanced the sales potential of the industry. The recent revenue of the industry is 1 billion, which is quite moderate. However, the industry is facing tough completion from the online book selling companies both from domestic market as well as international market. Hence, the industry has become forced to cut the price range of the books. It has ultimately declined the profit level of the industry. However, with the increasing popularity of trade and educational books, there is still hope in this industry. The new retail book company should target adult groups for selling their books. Recommendation to Segment for New Company Recommendation on Segmentation and Target of Book Retail Company Segmentation Demographic Age: 18-Above: All the adults customers will be segmented by this company, as they are mostly associated with the hobbies of reading Income: Moderate Income Group: The company will sell books having high prices like popular novels, Fictions, Non-fictions and many more. Hence, it will segment customers having stable income Occupation: College Students will be segmented, as they needs various types of books included in their syllabus. Business persons will be selected for selling trade books. On the other hand, retired persons will also be a significant segment of this company, as they mostly need book readings for spending their time. Marital Status: Both single and married customers will be segmented for their differing needs of books Education: All educated persons will be selected by the company. Even the educated household will be the customers of the company, as they may need books on getting ideas of cooking and foods. Attitude: Both having positive and negative attitude towards life. People having negative attitude can also buy books for overcoming their pain in life. Psychographic Customers having both positive personality in life will be selected Customers having hobbies of reading and entertainment will be selected Behavioral Customers seeking extra benefits over their purchase will be selected Target Customers between the age of 18-above will be selected Education: All types of educated Customers Occupation: Businesspersons, college students, media professionals and others Customers having moderate income Customers having both positive and negative attitude towards life Positioning Wide variety of books will attract different types of customers Affordable prices of the books will attract huge range of customers Discounts offered to the customers will attract them a lot Convenient store location will enhance numbers of customers Table 3: Recommendation on Segmentation of New Book Retail Company (Source: Created by Author) References Barnard, S., 2016. Retail or e-tail? Brick or click? Is e-tailing the ideal solution for all industries?: opinion.The Retail and Marketing Review,12(1), pp.89-91. Booksandpublishing.com.au. 2017.The market down under | Books+Publishing. [online] Available at: https://www.booksandpublishing.com.au/articles/2016/09/30/74713/the-market-down-under/ [Accessed 7 Apr. 2017]. Broberg, P., Umans, T. and Gerlofstig, C., 2013. Balance between auditing and marketing: An explorative study.Journal of International Accounting, Auditing and Taxation,22(1), pp.57-70. Efendioglu, A.M., 2015. State of information technology in small retail and service businesses: an exploratory study.Journal of Small Business Strategy,8(2), pp.13-24. Gray, D., 2013. Out of the Box and into the Bookstore: Non-Traditional Use of the Bookstore.Against the Grain,15(3), p.10. Gump, S.E., 2014. Everyday Book Marketing: Promotion Ideas to Fit Your Regularly Scheduled Life by Midge Raymond (review).Journal of Scholarly Publishing,45(4), pp.409-413. Ibisworld.com.au. 2017.Book Stores in Australia Market Research | IBISWorld. [online] Available at: https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/consumer-goods-services/book-stores.html [Accessed 7 Apr. 2017]. Ibisworld.com.au. 2017.Newspaper and Book Retailing in Australia Market Research | IBISWorld. [online] Available at: https://www.ibisworld.com.au/industry-trends/market-research-reports/retail-trade/other-store-based-retailing/newspaper-book-retailing.html [Accessed 7 Apr. 2017]. Parsons, A.G. and Descatoires, E., 2016. Retail marketing: A novel research agenda.Australasian Marketing Journal (AMJ),24(2), pp.102-107. Pons, F., Giroux, M., Mourali, M. and Zins, M., 2016. The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects.Journal of Business Research,69(2), pp.1000-1007. Stephens, P. and McGowan, M., 2015. Service Convenience: On-Line versus Brick and Mortar Bookstores.International Journal of Information Systems in the Service Sector (IJISSS),7(3), pp.1-14. Wehner, C., Wehner, C., Wehner, C., Wehner, C. and Wehner, C. 2017.Bookselling Industry Analysis for Australia - Porter's Five Forces PEST. [online] bluetrain. Available at: https://bluetrainenterprises.com.au/blog/2016/11/18/industry-analysis-australian-print-bookselling/ [Accessed 7 Apr. 2017].